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The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop.   Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

 Purchase your show tickets while supplies last here The second episode of Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes with artist in residence Ben Arcega, as he and Paul Reyes continue to collaborate on their fashion-art capsule. Meanwhile, supply-line crunches are delaying shipments, timelines are pinched, and plans are in flux... Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch...

The premiere episode of Grey Hearts Denim "Summr Forevr" Fashion Collection lead-up Docuseries. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.  Click here to purchase tickets while supplies last Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch  Models: Kache, Lex, Lyndall Models Kache & Lex appear courtesy of Deja Vu Model Management Find them: Paul Reyes (IG) @paulreyes Sean Whyte (IG) @juswhytee Ben Arcega (IG) @benarcega Denim Scratcher (IG) @denimscratcher Jordan Powers...

Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...

Click here to purchase your show tickets while supplies last Episode 1 drops Friday, September 9th, 2021 Directed/Edited/Produced by Mad Monarch - Jordan Powers/Noah Dorsey Featuring appearances by Ben Arcega, Baylan McGraw aka "Denim Scratcher" Models Lyndal/Lex/Kache Models Lex and Kache appear courtesy Deja Vu Model Management  Music Composed by Jharv

Join us this Sunday, August 22nd at BNA's Tasting Room for our next highly-anticipated pop-up shop. We're teaming up with our homie and artist extraordinaire Ben Arcega to put on a  curated event featuring dope artwork by Arcega, alongside a specially curated collection of vintage denimwear we assembled just for the pop-up. Prices will be special too - alil more "aggressive" than usual. When: Sunday August 22nd 11am - 7pm Where: BNA Tasting Room - 1254 Ellis St, Kelowna, B.C Why: Because it's Sunday, perfect for a drink with the homies, some fashion and art   Hope to see you there!

  Two of Kelowna's biggest personalities, Chef James (of Salt+Brick and Jack's) and Windmills, came together to perform an unforgettable cover of Radiohead's "Creep". Enjoy the show!

Father's Day is right around the corner and do we ever have a nice lil giveaway for y'all looking to hook up "Dad" with something special this year that say's "thank you for being awesome"! Giveaway includes the following: premium navy canvas utility apron from the good folks at Search and Rescue Denim  rose gold "Bird of Prey" flask from Garnish Barware #eaglelife Grey Hearts Denim bar blade premium leather trucker wallet from Sangle Leather All items in giveaway are made here in Canada by local brands based here in British Columbia, with an approximate value of $300. Contest is...

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...